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Director + Co-founder

Laura Haertling

Laura has more than two decades of experience as a creative director and visual designer. For ten of those years, she was a creative director and principal with Hot Studio in San Francisco and New York. While there, she worked with a wide variety of clients including TED Conference, SFMOMA, California Academy of Sciences, El Museo del Barrio, UN-Habitat, MarketWatch, Adobe, Charles Schwab, LeapFrog, University of California San Francisco, and Warner Music. Laura received her Bachelor of Arts in Fine Arts from the University of Colorado at Boulder and was an illustration and graphic design scholarship student at California College of Arts.

Director + Co-founder

Cody Andresen

Cody has more than two decades of experience as an independent design consultant. In addition to designing and providing production support, Cody serves as the project manager and primary contact for all communications with the team. Before forming Percolate, Cody worked with clients including the Global Reporting Initiative, California Academy of Sciences, University of California Berkeley, City of San Francisco, City of Boulder Planning Department, Arup, and Sasaki Associates. Cody received his Bachelors of Environmental Design in Urban Planning from the University of Colorado at Boulder.

 About Us

Percolate is the design studio of Laura Haertling and Cody Andresen.


Our services include user-centered print and interactive design, branding, illustration, information graphics, technical document and report design, and architectural photography. Headquartered in Berkeley, California, Percolate is a certified woman-owned small business entity.


Laura and Cody formed Percolate in order to unite their respective abilities in the pursuit of creative, meaningful projects with individuals, institutions, and organizations who exist in order to make the world a more usable, inclusive, and accessible place.


Percolate collaborates with clients to introduce creative design solutions that are easy and enjoyable to use and understand and engaging to view. Percolate discovers the true needs of its clients and their users and provides enduring solutions that are articulate, emotionally appropriate, and aesthetically pleasing. Percolate has developed and refined unique methods for presenting and communicating ideas, concepts, and vision, including specialized methods for helping clients and stakeholders arrive at fulfilling concepts and design conclusions.

 Our Clients

  • National Park Service
  • Smithsonian Institution
  • California Tahoe Conservancy
  • Adobe
  • Autodesk
  • Harvard University Press
  • Greenpeace International
  • Pinterest
  • Intuit
  • Global Reporting Initiative
  • Arup
  • T.Y. Lin International
  • U.S. Department of Veterans Affairs
  • San Francisco Bay Area Metropolitan Transportation Commission
  • Napa Valley Transportation Authority
  • NicholsBooth Architects
  • Auerbach Consultants
  • Sasaki Associates