Nike, Inc. fosters a culture of invention, while creating products, services, and experiences for today’s athlete. Nike was looking to breathe some life and personality into nikebiz.com as they needed to communicate their personality and tell the story of their hero products. They asked Hot Studio to contribute a number of perspectives that reflected these goals. This project was done while Laura was a design director at Hot Studio in San Francisco. On this project, Laura also functioned as the primary visual designer.