Viscape » Branding, Signage, Print & Interactive Design

Viscape was an online community where people could find, buy, sell, and rent vacation properties. Viscape’s vision was to create a state-of-the-art site that would allow users to find the perfect getaway, while allowing owners to manage their properties and solicit advice from the community. The Viscape identity is comprised of a suite of characters engaged in activities that take place in a variety of vacation destinations. This project was done while Laura Haertling was a design director at Hot Studio in San Francisco. Laura designed the identity and worked, with Cathy Lo, to design the website.