Gap Red » Website

The Gap, Inc. is an American worldwide clothing and accessories retailer. Gap Red’s co-branded site was created to participate as a key partner in Project Red. With Bono as its evangelist, half of the profits from Gap Red products were donated to the Global Fund in order to help African women and children with HIV and AIDS. This project was done while Laura Haertling was a design director at Hot Studio in San Francisco. On this project, Laura also functioned as the primary visual designer. The screens above represent some of the page compositions, graphic styling, and illustration styles, the majority of which were applied to the final site.